Social Media Guidelines for Non-Profit Organizations


Nine Ways to Use Social Media to Attract and Retain Association Members

Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

You’ve set up your social media accounts. You tweet. You post. But, you wonder, is your organization using social media effectively? Here are nine tips on using social media to engage your current and future membership.

Make Your Landing Pages Attractive and Informative

Put the same effort into your social media pages as you do your web site. Make your pages more engaging by including photos and video. Provide useful information about your organization and take advantage of all the options presented by the social media site.

Create Compelling Content

Place compelling content on social media so people are engaged and will share your content with their network. Post content to establish thought leadership in your area of focus. Write about an innovation, share a tip, or ask for help solving a problem.

Communicate Benefits

Are your members aware of all the benefits your organization offers? Tell them about your events, programs, member forums, networking, career boards, resources, publications, legislative affairs, research and discounts.

We encourage you to read the entire Center Social Media article,


The Center for Association Resources, an AMC Institute accredited association management company, provides clients comprehensive management services including: Association Management, Project Management, Membership Development and Management, Survey Research / Member Needs Assessment, Financial Management, Grant Development and Management, Leadership Development, Certification Program Development and Management, Government Affairs and Legislative Monitoring, Meeting Planning and Management, Marketing Strategy, Policies and Procedures Development, and other customized services. Our experienced teams, proven processes, and technology are designed to effectively manage and grow organizations. For more information, visit or call (888) 705-1434.