Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
Providing useful content, in an accessible form, is critical to reaching the widest audience. Google is able to catalog text pages very well. Unfortunately, many sites have begun using Flash and other media to present information. This also makes life difficult for people with blindness or other disabilities that make using a graphical system difficult. If you’re going to have a graphics version of your site, also make a text alternative available. This will increase your audience, and show that you care about those you serve and those who contribute to the success of your organization.