Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From NonProfit Hub:
Every nonprofit wants one thing—to achieve their mission. And in order to be a success it depends on the amount of people that care just as deeply for your cause as you do. So what’s going to make them a brand evangelist?
Sarah Durham explained during our webinar series that branding is more than a tagline or logo—it’s about perception.
Let’s break it down in terms of your organization. These are the seeds your organization should be planting to make sure your NPO’s roots are secured firmly in the ground.
Create Programs Worth Talking About
Good experiences are at the root of what creates every single brand evangelist. They start out loving the cause, but eventually end up loving the organization because of the experiences they have while trying to reach the mission.
I can’t stress this enough—ask questions. Ask your volunteers how you can improve their experience and the training programs you have in place. Ask donors what they like and dislike about the giving process. Find out if you’re doing a good job communicating with constituents. Are your messages effective? Do you need to reevaluate? Read More
