Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From The Wakeman Agency:
Words we would like to see retired in 2015
Have the same buzzwords been in your playbook a bit too long? Are the metaphorical pages in your daily dictionary becoming weathered, filled with overused catchphrases and once-trendy expressions that still monopolize your business meetings, presentations and watercooler conversations?
If so, then we’re just as guilty as you are! As marketing, communications, event planning and PR professionals, we are by nature on the constant watch for the next latest and greatest thing – the up-and-coming, shiny and new practice or philosophy that will make us stand out. That’s the nature of our job as subject matter experts, trend spotters and innovators.
But in the end, sometimes we fall into a trap – not only of sounding unlike our real selves, but, perhaps even worse, of sounding all alike. Read More
