Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Winspire News:
Email marketing is one of the most effective ways to reach potential donors and keep them interested, informed and engaged with your nonprofit’s mission. Use these 10 tips to improve your email campaign strategy and maximize your efforts.
1. Use an Email Service Provider (ESP)
ESPs are companies like ConstantContact or MailChimp who offer free or inexpensive online marketing tools for sending professional-looking branded email campaigns to your donor database. Most offer pricing models based on the size of your database, and some even offer special pricing for nonprofits. Not all ESPs offer the same features. Consider your options and take advantage of free trial periods to find the best solution for your Nonprofit’s needs.
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