Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From GuideStar Blog:
I’ll be honest- I’ve always been a little leery of organizational values. Frequently, these seem to be HR-driven campaigns to increase employee excitement, and, to be honest, they can sound more than a little cheesy. After all, who has time to spend thinking about what we value internally as an organization with pressing time-sensitive projects to complete?
After a couple of months working at GuideStar, however, I realized that I couldn’t have been more wrong! GuideStar’s values are what we refer to as the “4 Cs:” Clarity, Compassion, Courage and Collaboration. They are a core piece of how, what, and why we do the things we do. These “4 Cs” reflect the common beliefs of those of us who represent our organization, and also play a key role in our overall brand and brand platform.
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