Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From The Nonprofit Consultant Blog:
Last week I attended the “What Really Matters” webinar from Abila to discuss the findings in their latest Donor Engagement Study.
One of the key points that should be obvious, but bears repeating, is that Content is King. What you say is more important than the frequency with which you communicate, or even what medium or channel you are using. And, when it comes to that content, what donors are most interested in.
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