Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Civil:
So you’re all set up and ready to go…booth looking good, handouts at the ready, candy sprinkled on the table and a big smile for all of the attendees. Ideally, conferences help to spread your message, increase your visibility and bring in new corporate and individual donors. How can you make sure that all of these things happen (and folks are not just stopping by for a grab at the free chocolate)? Here are some tips that I’ve found can increase your nonprofit’s exhibitor success and effectiveness at these types of events.
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