Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Winspire News:
While segmenting donors is not a new concept, there are strategies you might not have tried yet. Nonprofits typically group donors into categories based on demographic information and donors’ interests. As an example, your organization may already be using communication methods to reach baby boomers that are different from those used to target millennials.
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