Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Nonprofit Tech for Good:
Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary. With more than 250 million blogs in existence and countless online news outlets worldwide, your new media manager must excel at writing and have the ability to expand their storytelling, marketing, and fundraising content beyond traditional blog writing. The rise of mobile and social media has profoundly altered how journalists frame and format their stories, and the same is true for nonprofit bloggers. Read More
