Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Smooth the Path:
We’ve learned from the failings of other industries like the music industry and from big name companies who have gone under like Kodak, Howard Johnson’s, Smith Corona and Blockbuster. We don’t ignore change anymore but change is still hard.
We understand the imperative for change.
We talk about the need for change.
But when it comes to actually changing, that’s where we get stuck.Read More
