Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Membership Marketing Blog:
Delivering products and services to members involves choices. How much of your budget, staff time, and promotional efforts should go into any given product or service? What products and services attract new members and help to keep them? Understanding this defines value.
One method to help make these decisions is to ask members and staff to rate offerings through two questions. How important is a given product or service? And how well does the organization deliver these offerings? Read More
