Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Membership Marketing Blog:
The late, great Yogi Berra once said, “If you don’t know where you are going, you might end up someplace else.”His thoughts certainly hold true in membership marketing. Everyone likes a catchy phrase. A leader may have stated a goal like, “20,000 members by the year 2020.” However, the frustration and challenge for many membership marketers is the goal may have been set without understanding the context of what it will ta ke to achieve the goal. Setting a membership development goal is a great idea, but to make it realistic, it requires the answer to four foundational questions. Read More
