Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From NonProfit Times:
Fundraising is a duty that comes with with a considerable workload and it is sometimes difficult to gauge whether one is heading in the right direction while operating in a pressure cooker.
Give your donors what they want. Referred to as donor-focused or relationship fundraising, donors need to receive what they want when they want and how they want it in order for a strong, long-term relationship to be forged. Usually, this coincides or can coincide with what the organization wants. Read More
