Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Smooth the Path:
Our members get value from different offerings the association has at different times in their career. Our members may get value from benefits or from experiences or from ideas or conversations. Value is fluid. And members tend to get more value the more involved they are. If we were to field a survey to the membership a new member may say I’m satisfied and a long time engaged member may also say I’m satisfied. But those two answers do not mean the same thing.How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More
