Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
From Association Adviser:
Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Read More
