Another in a series of articles related to association management by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.
Robert O. Patterson, JD
Many organizations count on non-dues revenue to keep membership fees competitive and to pay operating expenses. Non-dues revenue falls into two categories: internal revenue earned from products and services sold to members and external revenue obtained from vendors, partners, advertisers, and other groups.
As you explore these options, remember to protect your brand identity. Keep advertising tasteful and limit how much can appear in a single opportunity. You don’t want your website looking like the Las Vegas strip or your tradeshow like a flea market! Read More
