Corporate Social Responsibility (CSR) is often times described as a social conscious integrated into a company’s business model and strategic plan. CSR also means self-policing and adherence to legal, ethical, environmental, and international standards throughout the entire organization and its activities…
American corporations have fully embraced the “doing well while doing good” giving concept. Cause-related marketing is quickly becoming the primary way that businesses express their social responsibility. The added advantage is that consumers seem to really like it, especially moms and millennials. Research continues to suggest that consumers like buying cause-related products…
Americans, for the most part, are compassionate. They give generously – over $335 billion in 2013, according to GivingUSA – to thousands of nonprofit organizations that do incredible things with those donations. But sponsors, donors, and nonprofit organizations submit that more could be done if there were more resources available. Sponsors and donors are concerned that their giving is not making a real difference. Yet nonprofit organizations that truly make a difference for people and causes struggle to find enough money to fund their efforts…
It all starts with your message. Social media is a powerful marketing and communication tool which allows you to spread your message to your audiences. Social should work with – and enhance – your existing marketing efforts. Wikipedia defines it as “media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues…”
You’ve set up your social media accounts. You tweet. You post. But, you wonder, is your organization using social media effectively? Here are nine tips on using social media to engage your current and future membership…
Members are the lifeblood of any organization. Without members, the organization’s mission and purpose cannot be effectively realized. Nonprofit organizations are better positioned to attract new members if they demonstrate consistent adherence to their mission, while delivering ongoing value to their members…
