Too often website owners and search marketers get caught up in tactics, forgetting the short and long term objectives of the website. For example, generating spikes of social news and book-marking traffic makes for a good PowerPoint slide, but it’s not a final outcome and is not always a viable long term tactic for professional websites…
When selecting a survey method, it is important for the organization to determine the scope and purpose of the project. There are multiple low cost, minimum effort techniques of data collection easily presented in a brief summary. On the other hand, organizations may use the findings to track significant trends, approve capital expenditures or to implement employee incentive programs. Based on organizational needs, more robust initiatives may require database tracking, filing systems and extensive documentation, all at a much greater cost. Selecting the wrong survey method routinely yields incomplete and/or inconsistent data and will usually delay the research process…
Every organization has stakeholders to which it is accountable. Building and carrying out a strategic plan on their behalf means you are listening to members’ wants and needs while remaining cognizant of constraints on the organization such as finances and competition.
Archetype studies of how Americans see the world provide important clues on how to engage employees during the wait-and-see of a slow economy and while facing the uncertainty of what military conflicts will bring. These studies, sponsored by industry leaders AT&T, Hewlett Packard and the American Society for Quality, contain the seeds for sparking greater initiative, creativity, collaboration and commitment. Every ingredient is built right into the American psyche – and awaits organizations that choose to tap into these inherent and uniquely American traits…
Are you looking for specific expertise and critical skill sets to help manage your organization? Do you want to lower your costs and operate with greater efficiency? Should your Board spend less time on day-to-day activities and more time setting direction?
