Knowledge Center

The best way to win back members is to never have lost them at all. Organizations should have a year-round

Many organizations count on non-dues revenue to keep membership fees competitive and to pay operating expenses. Non-dues revenue falls into two categories: internal revenue earned from products and services sold to members and external revenue obtained from vendors, partners, advertisers, and other groups.

It is difficult to rely on ticket sales to break even or make a profit on an event. Meeting space, speaker fees, food expense, and marketing costs can add up quickly. Obtaining event sponsorships from key partners can make the difference in achieving the event’s financial and organizational goals…