1. Search Engine Optimization
- The URL should be registered with the multiple search engines
- Site title and description must be Meta-tagged in order for the Web spiders/robots to pick-up the site
- Submitting your sitemap to search engines is an easy way for all of your website pages to be indexed
- Search engines sell placements as part of a marketing/advertising offer such as Google AdWords
2. Site Linking
- Link building is a tactic with direct benefits
- Purse links that will differentiate your site from competing sites
- Choose the sites you link to wisely, they can have a positive or negative effect on your users’ opinion of your organization
2.1 Some Site Linking Guidelines
- Don’t link to other sites “blindly” or without their knowledge
- Don’t link to every website that interests you
- Don’t be afraid to link, if you are creating a useful experience for your users and your content is good, they will come back
2.2 Do Consider Linking When You:
- Are not the subject matter expert about a topic
- Need the backing of an authority
- Your site does not focus on the topic at hand
- Have a reciprocal agreement with a strategic partner
- Want or need to diversify your content
- Your site needs complimentary content
- Can help your user make an important decision
2.3 Some Site Linking Strategies
- Request permission to link to other sites
- Look for information, products, and services that provide extraordinary value for your users
- Consider grouping links together by subject matter or integrate them within the other content of your site
- Remember to link to email addresses, autoresponders, newsgroups, and FTP sites
- Be liberal about linking to pages within your site
- Provide more than the name of the site when you link
- Send your user directly to the information they want: an article, an index, a page of interest
- Always include a link to your website in your e-mail signature
3. Site Promotion
Too often website owners and search marketers get caught up in tactics, forgetting the short and long term objectives of the website. For example, generating spikes of social news and book-marking traffic makes for a good PowerPoint slide, but it’s not a final outcome and is not always a viable long term tactic for professional websites.
The great thing about enhancements like Google Universal search and Ask 3D is that they enable those websites producing and promoting content in multiple media formats a distinct advantage. At the core of today’s most effective website promotion strategy is the creation and distribution of content.
Effective and persistent website promotion drives qualified visitors and also increases the link footprint of a website. That byproduct of a quantity of quality links over time will also deliver desired visitors.
We encourage you to read the entire SEO and Site Linking Tips article.
