CLMA is an association committed to providing leadership in the clinical laboratory industry and support for laboratory professionals throughout their career. “We educate and advocate on behalf of our members and play a leadership role in enhancing the image and increasing the visibility of our profession,” according to Charles Fenstermaker, Director of Marketing and Membership Development.
The Center for Association Resources was retained to assist CLMA with the development of a market intelligence plan. “Our objective was to develop an internal infrastructure and process to conduct ongoing market intelligence using our own staff and volunteers,” says Mr. Fenstermaker. The Center developed a plan that included survey templates, focus group formats, and telephone interview scripts.
Major Change
When asked if the Center’s recommendations caused any significant organizational change, Mr. Fenstermaker response was, “for the first time, our Board is able to make decisions and plans based on member information as opposed to personal opinions or hunches.”
Senior Level Interactions
The Center had much interaction with CLMA’s Board, assisting with brainstorming and education sessions that fostered discovery and built trust. As a result the Center was successful in counseling the Board about the opportunities the new plan would present and how to move them forward.
Conclusion
The Center for Association Resources is a premier provider of a diverse array of integrated services designed to differentiate and reenergize your organization. Our group consists of talented thinkers and former CEOs with extensive, multi-disciplinary expertise. Through our custom designed proprietary processes, we were able to successfully address CLMA’s needs and exceed their expectations.
We welcome you to view the entire CLMA Case Study.
