Association Resources

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Win Back Lapsed Members

Another in a series of articles related to association management by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Robert O. Patterson, JD The best way to win back members is to never have lost them at all. Organizations should have a year-round membership retention strategy with separate tactics

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How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Association Adviser: Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be

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3 Key Steps for Running an Effective Nonprofit Board

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From BizJournals: Serving on a nonprofit board is a valuable commitment volunteers make of their time and talent. Yet, the dynamics and end results may

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Using your EQ to make your team stronger

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From SmartBrief: IQ gets you hired. EQ gets you promoted. This HR adage has been around sometime and while certainly valid, it does not address

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