Association Resources

Practicing Relationship Fundraising

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From the Veritus Group: March 4, 2015 By Richard Perry and Jeff Schreifels I found a very helpful graphic and writing from Craig Linton –

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Branding steps for Not-for-profit organizations

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Branding steps for Not-for-profit organizations The association market is becoming more competitive, and members more demanding. Not-for profit organizations must work harder to secure the

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Why be on Social Media?

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Why Be On Social Media? Why should your association be using social media? Because everyone else is: your members, their clients and customers, and most

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What is Social Media? And Who’s Using It?

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. What is Social Media? And Who’s Using It? It all starts with your message. Social media is a powerful marketing and communication tool which allows

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