Marketing

5 Strategy Questions Every Leader Should Make Time For

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Harvard Business Review Have you ever noticed that when you ask someone in your company, “How are you?” they are more likely to answer

Read More »

Economic Impact: A New Approach for Proving Outcomes

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Stanford Social Innovation Review Impact. Defining it is often difficult. Measuring it can be harder yet. And the final step—communicating impact—remains a formidable challenge

Read More »

Adding Remarketing to Your Membership and Conference Marketing Mix

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Membership Marketing Blog: In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an

Read More »

Checklist: Attracting Corporate Sponsors for Your Event

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From FundraisingIP: Use this checklist as a guide to help you create a strategy when planning for attracting corporate sponsors for your event: 1. Enlist

Read More »

A Nonprofit’s Cyber Liability And Data Privacy

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From The Nonprofit Times Managers at nonprofits across the U.S. collect and store — in filing cabinets, networked servers and in rented “cloud” space —

Read More »

Recent Posts

Categories

Archives

Archives
Scroll to Top