Non-Profit

Win Back Lapsed Members

Another in a series of articles related to association management by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

Robert O. Patterson, JD

The best way to win back members is to never have lost them at all. Organizations should have a year-round membership retention strategy with separate tactics for different segments of your membership. For example, develop a plan for those in the first two years of membership and a different plan for VIP members. Any membership retention plan should include: Read More

Win Back Lapsed Members

How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Association Adviser:

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Read More

3 Key Steps for Running an Effective Nonprofit Board

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From BizJournals:

Serving on a nonprofit board is a valuable commitment volunteers make of their time and talent. Yet, the dynamics and end results may not match the needs of the organization and the expectations of its board members. Multiplied by a few, this can translate to boring and unproductive board meetings where members and the organization can feel unfulfilled and view their efforts and the meeting as a waste of time.

How do some nonprofit organizations thrive and charge forward with energy, while others appear stagnant and lifeless? What are some of the key characteristics of an interesting, dynamic and productive nonprofit board? Read More

Using your EQ to make your team stronger

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From SmartBrief:

IQ gets you hired. EQ gets you promoted.
This HR adage has been around sometime and while certainly valid, it does not address the entire picture when applied to an executive on the rise. Certainly the individual must have smarts, a combination of old-fashioned “book-learnin’” and business acumen. Additionally, the executive must possess the ability to maintain an emotional equilibrium with self and with others. Read More

Better Together: How to Make the Biggest Impact Through Nonprofit and For-Profit Partnerships

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Huffington Post:

No matter what cause, industry or issue a nonprofit focuses on, the goal remains the same: make the biggest impact possible.

While the nonprofit community is already making a huge difference with the $358.38 billion in charitable giving driving their activities, there’s always a need to be met and always more that can be done. So it’s no surprise that corporate social responsibility (CSR) is on the rise with for-profits. Businesses are realizing the value in incorporating social good into their company mission, both for the community and for the bottom line. As a result, partnerships between nonprofit and for-profit organizations are a no-brainer. Both stand something to gain by working together to enact change. Read More

From Idea to Awesome: 7 Steps to Manage Change While Innovating

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Technology Network:

Innovation and change go hand-in-hand. You can’t innovate without changing things; you typically can’t change things without innovating. The problem is innovation is shiny and sexy and it’s easy to get excited about but… Everyone. Hates. Change. So you come up with a truly innovative idea, do your best to plan for the changes ahead, launch the project, but then you still encounter people problems that slow down adoption, or at worst, could lead to your project fizzling out. Read More