Strategic Planning

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Win Back Lapsed Members

Another in a series of articles related to association management by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Robert O. Patterson, JD The best way to win back members is to never have lost them at all. Organizations should have a year-round membership retention strategy with separate tactics

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How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Association Adviser: Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be

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3 Key Steps for Running an Effective Nonprofit Board

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From BizJournals: Serving on a nonprofit board is a valuable commitment volunteers make of their time and talent. Yet, the dynamics and end results may

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5 Strategic Planning Pitfalls and their Antidote

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Momemtum: Some people really need a plan in order to move forward. They want it in writing, in black and white, and they want

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Are Members Getting Value or are They Satisfied?

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Smooth the Path: Our members get value from different offerings the association has at different times in their career. Our members may get value

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How Nonprofits Should Define Success

Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. From Care2: Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate

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