Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Culture of Philanthropy – the secret sauce of fundraising-the five steps to success- According to The Center for Association Ressources, not-for-profit organizations are increasingly
Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Why Be On Social Media? Why should your association be using social media? Because everyone else is: your members, their clients and customers, and most
Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. What is Social Media? And Who’s Using It? It all starts with your message. Social media is a powerful marketing and communication tool which allows
How to Use Social Media You’ve opened a Twitter (http://twitter.com/) account, you’ve created a Facebook (http://www.facebook.com/) business page, and you and your association are on LinkedIn (http://www.linkedin.com/home?trk=hb_home). Now what? This third in a series of posts on the subject will answer that. You already should have determined who in your
How to Use Social Media You’ve opened a Twitter (http://twitter.com/) account, you’ve created a Facebook (http://www.facebook.com/) business page, and you and your association are on LinkedIn (http://www.linkedin.com/home?trk=hb_home). Now what? This third in a series of posts on the subject will answer that. You already should have determined who in your
Another in a series of articles related to association management selected from our reading list by:Robert O. Patterson, JDCEO/ PrincipalThe Center for Association Resources, Inc. Benchmarking for success Benchmarking is a measurement tool non-profits can use to gauge both their successes and areas for improvement. It can be defined as the
